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National emblem of Republic BULGARIA

INVEST BULGARIA

SECTORS

NEST Agency - Invest in Bulgaria - Your Strong Partner for Bulgaria

  Chemical Industry
  Automotive Industry
  Mechanical Engineering
  Electronics
  Mechatronics
  Pharma
  Logistics
  Telecom
  Information Technology
  Wellness/Tourism
  Venture Capital and Private Equity
  Environmental Technologies

Chemical Industry

Chemicals, petrol chemie and plastics rank among Bulgaria’s leading industries, accounting for around 10 percent of industrial production.

The plastics industry is a thriving growth market. Million tonnes of polypropylene and polyethylene alone are traded each year. Annual worldwide growth in plastics surpasses the five per cent level. On average, the plastics market expands 2-3 percentage points higher than the global economy.

Efficient networks guarantee optimal cooperation between the business and social communities. The plastics cluster in Bulgaria and its cross-border activities in the new and old EU member states facilitate optimal growth conditions in the branch.

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Automotive Industry - a new beginning

The country’s strongly growing automotive sector. The automotive industry is one of Bulgaria’s most important industrial sectors for the future. Automotive manufacturers and components suppliers who are active worldwide, such as PSA Concern, Kuhn Technology are continually setting up new and substantial investment and development projects in Bulgaria. The Chinese automobile manufacturer Great Wall will have its new cars family vehicle assembled in Lovetch. The new vehicle model will be launched in 2010- 2012.

At the heart of the new Europe

Bulgaria lies in the middle of a rapidly growing automotive region. 1 car manufacturing facilities are located within a radius of 160 kilometers of Sofia. About forecast million cars will be produced on assembly lines in Central and Eastern Europe.

Mechanical Engineering - Bulgaria machinery and equipment

Mechanical and plant engineering represents one of the most important industrial sectors in Bulgaria. The production value of this branch comprises several per cent of the total production of industrial goods in Bulgaria. Output of the most companies is primarily designed for exports to world markets.

The innovative and attractive industry sector mechanical and plant engineering employs many young people. Bulgarian firms are flexible specialists, offering tailor-made high tech solutions for international niche markets.

Core strengths:

Special and custom machinery
Boiler construction
Bulgaria has a top market position in the field of special and custom machinery.

Clusters and competence centers are build.

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Electrotechnics and Electronics

The electrical and electronics industry is the second largest industrial employer in Bulgaria. More than two-thirds of the products are exported. The branch is a pioneer in developing flexible working time models.

Many companies, already take advantage of the numerous competitive advantages offered by Bulgaria as a business location, and have set up their international R&D competence centers as well as production plants to manufacture quality products in Bulgaria.

Two-thirds of all industrial R&ampD expenditures. The main reason for the impressive success of the electronics industry in Bulgaria is the above-average investments devoted to research and development. The electrical and electronics industry accounts for 43 per cent of all R&ampD investments carried out by Austrian industry. Some 6,500 research and development specialists ensure that companies such as Alcatel or Infineon Austria have ed Austria as the strategic hub for their R&ampD activities.


Core strengths:

Power engineering

Mechatronics; Future-oriented branch for intelligent products

The mechatronics branch – a fusion of machine construction, electronics and information technology – is a pulsating high-growth sector. Sooner or later, mechatronic systems will dominate engine management, safety and infotainment functions in automobiles. ABS (anti-lock brake system) is only one of many intelligent products encompassed in the field of mechatronics. However, mechatronics is not only an innovation driver in the automotive branch, but in many other industrial sectors as well. For example, mechatronic solutions have become indispensable to the consumer goods industry, and have been built into household devices or mobile telephones. .

Top in Eastern Europe. Regardless of whether it involves medical devices, tools, wood processing machines or the automotive sector, Bulgaria has developed an outstanding know-how in the production of custom and special purpose machinery. One key reason is the intensive cooperation which has evolved between the scientific and business communities in the field of mechatronics.

Pharma

Bulgaria’s entire pharmaceutical market will grow rapidly within the next few years. More than 15 industrial pharmaceutical companies are active in the innovation location Bulgaria. Multinational groups such as Actavis not only have production sites here, but also research and competence centers. They also benefit from Bulgaria’s excellent human capital, as well as its proximity to the West and Central&Eastern European markets.

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Logistics - The greatest efficiency at the lowest cost

Bulgaria is not only in the geographic but also to the economic center of the new Europe. For international companies, Bulgaria has long been viewed as a distribution center and logistics hub between West, East, Middle East and Russia.

That positioning is attributable not just to the nation’s high productivity, its outstanding reputation for service of the Sofia airport. The highly specialized know-how built up over the years is also among Bulgaria’s compelling competitive advantages as a logistics destination.

Bulgaria offers the greatest possible efficiency at reasonable costs. According to the commercial real estate firm CB Richard Ellis, rental prices for storage space in Bulgaria stand about equal to the Austria, Czech Republic or Slovak Republic at 4.5 to 5.3 euros (per m2).

Bulgaria-Telecom(BTC), Boomender Mobile and Internetmarket

Since January 1, 2007– the date telecommunications markets were opened EU-wide – no stone has been left standing in the Bulgarian telecom sector. There was hardly another European country that knew how to make better use of the new freedom than Bulgaria.

The Bulgarians’ most favoured companion is the mobile phone.

Broadband Internet

In Bulgaria, there are million broadband connections and tousend mobile broadband connections in addition. This corresponds to a very deep penetration. The growth rates in broadband are enormous.

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Information Technology - Big Player and creative spinn-offs

The key to success: Competition and heterogeneity are the typical features of the growing ICT market in Bulgaria. In addition to the big names, such as Siemens, SAP, or Microsoft, Bulgaria is home to specialised niche suppliers, such as Frequentis, and numerous smaller companies, many of them spin-offs and temporary business/science cooperations that ensure creativity and dynamism on this market.

In all rankings, Bulgaria comes with regard to the e-government offer in the EU. Bulgarian companies are able to carry out nearly all their dealings with authorities on-line.

Wellness/Tourism

Only several countries can boast per capita tourist revenues in the same league as Bulgaria. Worldwide, tiny Bulgaria is the one larger tourism market, and the largest in Eastern Europe.

Bulgaria is Tourism Champion

The World Tourism Organization projects that visitors to Europe will double by 2020, with business travel, conferences, beauty/wellness as well as city tourism being the most important growth sectors. Targeted projects such as the cluster initiative “Bulgaria: Good-being Destination of Europe” support ambitious business projects. Bulgaria scores in particular in nature tourism and in sustainable tourism.

Overall, the trend in Bulgaria is moving to relatively upscale “experience tourism.” In addition, Bulgarian’s tourist market is driven by hotel groups with expanded offerings – also in the economy segment.
Land of high-quality tourism
Bulgaria has all the ingredients to meet the demands on a tourism destination: a well-preserved environment with scenic beauty, natural resources, a well-managed cultural landscape, green meadows and mountain pastures, crystal-clear waters, fresh air and much more. These natural treasures, combined with the most diverse possible cultural offering, the highest quality of life and the greatest security – as well as the best environmental situation –give Austria one of the highest-potential tourism sectors of any nation.

The number of exclusive rooms designed for discriminating hotel guests in the 4 and 5 star categories has increased.


Health Tourism
Wellness is no longer a trend but has become an established division of the mega-market for health related vacations. The Financial Times has identified the medical and wellness market as a growth engine with a rate of 6 percent.

Growth in Bulgaria has also been uninterrupted: with over 300 new hotels in 2009, the total of wellness oases will reach 1000. 10 percent of all tourists in Bulgaria make health-oriented holidays. Bulgaria is the East European leader in this segment.


Growth markets attract international investors
Profit is beguiling investors not only in traditional areas of tourism, but also increasingly in residences for senior citizens rehabilitation.

A broad spectrum of international investors already profit from the culture, scenery and highly qualified employees in Bulgaria. The list of investors is a long one, ranging from Sheraton, Hilton and Hotel Inn.
Qualified staff available
Bulgaria’s longstanding tradition as a tourism destination has produced a highly developed educational system.

The high level of competence is ensured by Bulgaria’s unparalleled system of education in the field of tourism.

 
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Venture Capital und Private Equity

The venture capital market is booming. In 2006, the growth rate in the European Venture Capital (VC) market amounted to 30 per cent.

Around 30 venture capital companies are operating in Bulgaria. The average volume of the funds is about million euros. Growth-oriented small and mid-sized companies (SMEs) dominated the market, grabbing a market share of approximately 60 per cent.

To a large extent, the origin of the capital inflows corresponds to the typical structure of venture capital in Europe. Banks represent the largest group of financial investors by far, followed by the public sector and insurance companies. About half the projects involved expanding an existing business, whereas start-ups accounted for slightly more than one-third of the project, and about 20 per cent were buyouts.

Environmental Technologies

Bulgaria makes its first steps in the environmental technologies and services.

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